[Haskell-cafe] The Haskell re-branding exercise

Gregg Reynolds dev at mobileink.com
Thu Feb 12 03:00:12 EST 2009

On Sat, Feb 7, 2009 at 11:18 AM, Paul Johnson <paul at cogito.org.uk> wrote:

> Paul Johnson wrote:
>> A call has gone out <
>> http://www.haskell.org/pipermail/haskell-cafe/2008-December/051836.html>
>> for a new logo for Haskell.  Candidates (including a couple <
>> http://www.haskell.org/haskellwiki/Image:Haskell-logo-revolution.png> of
>> mine <http://www.haskell.org/sitewiki/images/f/fd/Ouroborous-oval.png>)
>> are accumulating here <
>> http://www.haskell.org/haskellwiki/Haskell_logos/New_logo_ideas>.  There
>> has also been a long thread on the Haskell Cafe mailing list.
>>  So what's happening about this?

I know I'm late to the party, but here's an observation anyway.  It might be
better to settle on an emblem first, and then a logo.  Lambda is popular for
functional languages, but it's not a distinctive feature of Haskell.  What
is distinctive of Haskell is category theory in general and the monad in
particular.  Both of which are strongly reminiscent of Alchemy.  Believe it
or not, it's possible to see the operations of the monad as the exact analog
of certain aspects of Alchemy (I'm working on a detailed exposition.)

  Monad as Philosopher's Stone?  Galleries of Alchemical emblems and symbols
are easily found on the web; see for example the symbol for composition at

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